Making the shift from product-centric to customer-centric
How Salesforce can deepen customer engagement across the automotive ecosystem
What does digital transformation mean for the automotive industry?
We’ve all heard about the importance of digital transformation. The pandemic accelerated changes that were already underway and forced brands across industries to become digital-first. Moving forward, customers will continue to gravitate toward the companies that offer them more choices and a personalised experience.
Increasingly, car buyers expect the same levels of innovation and personalisation they find in online consumer services. To meet those expectations, automotive manufacturers and dealers need a deeper understanding of their customers in order to be able to serve and retain them. Every time customers switch from one channel to another, companies risk losing preferences or other data—which could result in frustration and loss of those customers. To avoid that, companies must find ways to bridge channels, creating a true and seamless omnichannel experience. The biggest challenge to achieving this is that many OEM’s, Tier suppliers, PNA and Dealerships do not have a single source of truth for all their customer data.
The solution for many of our clients is Automotive Cloud from Salesforce
Automotive Cloud is a platform that helps you unify your customer data, and any other data that might be trapped in systems across your business, to provide a single source of truth. The platform makes it easy to orchestrate a seamless journey for your customers across every step of the journey with composable apps and services that are prebuilt and pre-integrated on the platform.
With Automotive Cloud, you can:
Digitise the customer experience
Build engaging and immersive online experiences for Buyers and dealers that deliver on your brand promise.
Drive sales and deepen relationships
Leverage proven commerce merchandising tools and AI to deliver 1:1 personalisation at scale that drives business growth.
Orchestrate across all channels
Tap into the power of Salesforce to deliver omnichannel experiences that are connected across commerce, marketing, and service.
Launch quickly, with maximum control
Deploy OOTB solutions fast, customise and build with a large ecosystem of integration partners.
“Salesforce Automotive is a long sort after platform that can connect OEM’s, OEM Suppliers, Dealer and PNA. Even for each one of the partners it’s still a tool that will drive business success in many different areas. No more spreadsheets, scattered customer data, disorganised APQP processes and disconnected systems and silos” – Reditec
Overcoming complexity to help automotive partners see results quickly
One of the main reasons companies have been hesitant to adopt new technologies is the challenge of getting it up and running, along with the difficulty training staff to use it. Automotive Cloud is built to solves these problems:
Ease of deployment
Automotive Cloud can be customised to fit your business easily and scale without things getting more complicated. We can build custom apps or browse the thousands of pre-built apps developed by partners that help you customise Automotive Cloud for your business.
Ease of use
Most users find Salesforce to be intuitive. Everything is accessible through a simple, easy-to-understand interface. You can also train and re-skill employees with Trailhead while accessing the knowledge and experience of a global community of Trailblazers.
Speed, agility, and scale
Salesforce solutions are highly flexible and give businesses the ability to adapt and innovate quickly. This is vital for any company seeking to run a customer-centric business.
Headless architecture
With a headless progressive web app kit and managed runtime, businesses can deliver rich consumer-facing experiences with an agile front-end (head) that is fully managed by Salesforce. This makes it easier than ever to unlock innovation and accelerate time to market at a lower total cost of ownership.
Salesforce is not only about happier customers
We all know the great migration and resignation is happening. Often, people leave because they don’t have a sense of purpose or feel valued. Commerce Cloud for Automotive helps improve the employee experiences by giving your people the tools they need to eliminate repetitive takes, bring more satisfaction into their work, collaborate easier, and make a bigger contribution when working remotely.
How to get started
As a Salesforce Consulting partner that specialises in Automotive industry, Reditec can implement Automotive Cloud 360 quickly and efficiently. We’ll help you take customer-centric commerce from a good idea to something that drives success for your business right now.
